I interviewed ten students while they read the advertisement.
I interviewed them about the front and back individually, along with the advertisement as a whole. For word count's sake I will only share the stats for the advertisement as a whole. (Use the photos above as a reference to the key areas of the advertisement I am discussing)
50% of the readers jumped around while reading it, 40% skimmed it, and 10% read it from start to finish. This shows that the advertisement is very busy and difficult to read from start to finish and not all the information presented is being read.
For the most part the ad. was successful at getting its point across though 100% of students would have like more information to be given. 70% claimed the point was to display oppression in Mexico while the other 30% claimed the point was the art that was coming from the oppression.
When asked what was the most clear aspect of the advertisement, 40% said the front side as a whole, 20% the time of the event,20% the woman, 10% the description of repression in Mexico, and the last 10% the text on the front. This leaves 70% of the most clear aspects being on the front which does not give very much information, which is not such a great thing for the success of the advertisement.
When asked what was least clear, 50% said the back as a whole, 10% the text on the front, 10% the reception information, 10% the yellow corn background, and the last10% the + symbols on the back. This shows that 70% of the most unclear points are on the back of the advertisement, which has the most information and should be the most clear.
On a scale of 1-10 (1 is worst, 10 is best), students ranked the clarity, effectiveness, and how drawn they felt to attend the event. The clarity received a 6.4 average with a low of 3 and a high of 8. Which displays that the advertisement is barely clear enough for the reader. It gets by but should be clearer. Effectiveness received an average of 6.4 as well with the same high and low. Again this flyer is barely effective enough. For feeling drawn to attend the event, the low was 3 and the high 10, with an average of 6.75. This shows that the event will attract some people but will not attract many from the advertisement. This is only considering the people that have read the advertisement alone. There are other ways to hear about the event and thus more people will probably go.
I also asked the students to describe in one word the emotion that they felt while reading this advertisement. 40% said indifferent, 30% intrigued, 10% worry, 10% troubled, and the last 10% concerned. This shows that about a third of the readers felt a negative emotion from reading the advertisement, but one that the author may have intended. 70% however did not feel a strong emotional feeling for the people involved with the repression.
The results from the student readers show that this advertisement is moderately effective and clear. It barely gets by. The author should have spent a little more time considering how well some of these advertising methods would work.
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